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Course Description

The Meta Social Media Marketing Professional Certificate is a comprehensive program designed to equip learners with the essential knowledge and skills required to build a successful career in digital marketing. Developed by experts at Meta, this course offers a structured learning path that guides participants through the foundational principles, strategic approaches, and practical applications of social media marketing in today’s dynamic digital landscape.

This program begins with an introduction to the field of social media marketing and an overview of the opportunities available within the digital marketing industry. Learners are introduced to the scope and purpose of the Meta Social Media Marketing Professional Certificate, meet their instructor, and explore career paths in the field.

The course then delves into core marketing principles, including an overview of the social media landscape, the fundamentals of marketing, digital marketing strategies, and how social media fits into the broader marketing ecosystem. Learners gain a solid understanding of how businesses and non-profits can leverage social platforms to drive engagement, awareness, and conversions.

Participants are guided through an in-depth exploration of various social media platforms, including Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Messenger, WeChat, TikTok, Snapchat, Twitter, Pinterest, and niche communities. Each platform's unique features, audience behavior, and marketing potential are discussed, helping learners make informed decisions about where to focus their efforts.

The course emphasizes goal-setting and strategic planning by teaching how to define marketing goals, develop SMART objectives, and set Key Performance Indicators (KPIs) that align with business outcomes. It helps learners understand what success looks like and how to measure it effectively using data-driven insights.

Understanding the audience is a critical component of effective marketing. Learners discover how to define their target audience, build customer personas, and map customer journeys to optimize user experience and messaging across channels.

In the final segments, the program focuses on selecting the right social media platforms for specific marketing objectives and implementing organizational policies to manage online presence responsibly. Topics such as creating and managing a social media policy, blogging as a marketing tool, and aligning platform choices with audience behavior are thoroughly covered.

By the end of the course, learners will have a well-rounded understanding of social media marketing principles, platform-specific strategies, audience targeting, content planning, and performance analysis. The Meta Social Media Marketing Professional Certificate prepares individuals for real-world marketing roles and serves as a solid foundation for launching or advancing a career in the ever-evolving world of digital marketing.

Lessons

    1. 1.1. Introduction to the meta social media marketing professional certificate

    2. 1.2. Meet your instructor

    3. 1.3. Introduction to social media marketing overview

    4. 1.4. Careers in digital marketing

    1. 2.1. The social media landscape overview

    2. 2.2. Introduction to marketing

    3. 2.3. Introduction to digital marketing

    4. 2.4. Introduction to social media marketing

    1. 3.1. Social media and business

    2. 3.2. Social media and non-profits

    1. 4.1. Categorizing social media

    2. 4.2. The history of facebook

    3. 4.3. Meta apps services

    4. 4.4. The social- media landscape conclusion

    1. 1.1. Social media platforms overview

    2. 1.2. Use facebook to connect people and businesses

    3. 1.3. Engage and entertain with video on youtube

    4. 1.4. Make connections on whatsapp and messenger

    5. 1.5. Connect, engage and transact with wechat

    6. 1.6. Find people that care about what you do on instagram

    7. 1.7 Build professional connections on linkedin

    1. 2.1. Use short video to connect on tiktok

    2. 2.2. Boost your messaging game with snapchat

    3. 2.3. Join the conversation on twitter

    4. 2.4. Showcase your products and services on pinterest

    5. 2.5. Connect on niche interests on social

    6. 2.6. Social media platforms conclusion

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